SPEAKING
Real conversations about the business of laundry in every room.
What it actually takes to build a business in this industry. Client experience, operations, growth, the numbers, the mindset, the hospitality. Written and spoken from inside the work.
TOPICS AND THEMES
The Conversations
worth having.
A sample of topics Waleed has covered. Every presentation is built from scratch for the event. These give you a sense of what the conversations look like.
01
Is Great Client Service
Killing Client Loyalty?
Many owners/operators think they’re doing it right. Friendly staff, clean store, no complaints. And they’re still losing clients. This talk gets into why. The difference between service and hospitality isn’t semantics. It’s the gap between a client who comes back and one who quietly disappears.
02
The Challenge:
Hiding in Plain Sight
The biggest opportunity in your business is probably right in front of you. And you walk past it every single day. This talk names it. The problem most operators have isn’t the market, the equipment, or the neighborhood. It’s the ceiling they’ve built in their own thinking.
03
Simple, Cost-Effective Promotions
That Never Fail
Big marketing budgets aren’t the reason clients stay loyal. Moments are. This talk is practical and specific: what promotions actually work in this business, why they work, and how to execute them without spending a lot.
"Waleed Cope aka Denzel Washinfold has a full house for WDF tips and tricks. I've learned like 9 things in 4 minutes."
— Alex Oliveira
"If someone asks me which event they should attend — I would say the Laundry CEO Forum. This is the event that introduces you to operators who operate on a whole different level."
— Jeff Moak · The Laundry Matchmaker
Past Appearances
Where Waleed has spoken
Industry shows, trade association workshops, distributor events, and the Laundry CEO Forum. Waleed has been in rooms across the country. Owners, operators, investors, suppliers, and people just getting started.
Laundry Pro of Florida Laundry Show
Is Great Customer Service Killing Customer Loyalty?
CLA WDF Workshop, Nashville
Commercial Laundry Pricing — Panel
Laundry CEO Forum
Founder & Host
EVI Plus Laundry Show, Dallas
The Challenge: Hiding in Plain Sight
Eastern Funding Workshop, Dallas & Houston
Differentiation in a Competitive Market
CLA — Store Promotions That Never Fail
Simple, Cost-Effective Store Promotions
Laundry CEO Forum, Frisco TX
Founder & Host
Excellence in Laundry, San Diego
Workshop Presenter
WDF & Delivery Workshop, Nashville
Workshop Presenter
Excellence in Laundry, San Diego
Workshop Presenter
Who This Is For
The right rooms
for the conversation.
Waleed speaks to entrepreneurs, owners, operators, and investors in the business of laundry. And to any room where the conversation is about the work, not the hype.
Industry Events
Trade Associations & Regional Shows
State associations, regional shows, local events, and industry organizations. Operators at every stage, from people considering their first store to multi-location owners looking for what’s next.
Manufacturer & Distributor Events
Supplier-Hosted Workshops
Events hosted by equipment manufacturers, distributors, and financial institutions who want to put a practitioner in the room. Someone who buys the equipment, runs the operations, and can speak to the realities their clients actually face.
Beyond the Laundry Industry
Small Business, Family Business & Entrepreneurship
Conferences and forums for small and mid-size business owners, family business operators, multi-generational entrepreneurs, and anyone building something in a service industry where the client experience is the whole game.
SPEAKING INQUIRIES
Let's talk about
your event.
Send a note through the form and Waleed will follow up directly.